Creator Growth Manager

About the Company

We are a fast-growing consumer brand in the beauty and haircare space, selling premium styling tools and replenishable products.

The business has built strong momentum through major e-commerce channels and is now investing heavily in growth beyond marketplaces — particularly through TikTok Shop, creators, UGC and social commerce.

A central part of that strategy is an existing creator programme designed to generate sales, authentic content and long-term creator relationships.

We are now looking for someone to take ownership of the next stage of that growth.

The Opportunity

This is a two-phase role.

Phase 1 — Build the Creator Growth Engine

Your first priority will be to take the existing creator programme and turn it into a scalable, commercially effective growth engine.

You will assess what is working and what isn’t, then build the strategy, systems, incentives and operating model required to drive stronger creator activation, better content and more revenue through TikTok Shop.

A critical part of the role will be identifying the creators who genuinely drive revenue and reach, developing deeper relationships with those top performers, and creating a structure that allows the wider creator base to operate efficiently.

You will work directly with the founder and have significant freedom to challenge the current model and improve it.

We are specifically looking for someone who can bring experience, ideas and proven playbooks rather than simply execute an existing process.

Phase 2 — Own TikTok Shop P&L & Growth

Once the creator engine is established and performing strongly, the role is expected to expand into broader ownership of the TikTok Shop business.

The objective is for this person to progressively take responsibility for the full TikTok Shop P&L and growth strategy, moving beyond creator programme ownership into overall channel leadership.

The long-term ambition is for this person to become the owner-operator of the TikTok Shop channel. This would include responsibility for:

• TikTok Shop GMV and revenue growth
• channel profitability
• growth strategy and commercial planning
• creator and affiliate performance
• promotional strategy
• content and conversion performance
• performance analysis and reporting
• identifying the biggest growth levers across the channel

What You’ll Own Initially

Creator Growth Strategy

Develop and continuously improve the overall creator growth strategy across TikTok, Instagram and social commerce.

Determine the right balance between a broad scalable creator network and a smaller group of high-value creators receiving more direct support.

Creator Acquisition

Build scalable ways to identify, recruit and activate new creators.

Improve outreach, applications, onboarding and activation while identifying new channels for bringing strong creators into the programme.

Creator Segmentation & VIP Development

Identify the creators generating the greatest value for the business and build stronger relationships with them.

Develop a clear segmentation model so that top-performing creators receive the level of attention, incentives and opportunities appropriate to their performance.

Incentives & Creator Economics

Design and optimise the commercial structure of the creator programme.

We want the person joining us to challenge the current structure and improve it rather than simply inherit it. This may include:

• commission structures
• performance thresholds
• creator tiers
• product access
• competitions and challenges
• launch opportunities
• retainers for high-performing creators
• increased incentives as creators grow

TikTok Shop Growth

Help creators produce content that converts and generates meaningful TikTok Shop sales.

Work closely with the founder to understand what is driving GMV, identify successful creator and content patterns, and scale what works.

This is the bridge between Phase 1 and Phase 2: the role starts with creator-led growth and expands into ownership of the broader TikTok Shop business.

Creator Content & UGC

Help build a consistent stream of authentic creator content. Identify the creators, formats and messages producing the strongest commercial results. Content can be used across:

• TikTok Shop
• organic social
• Meta advertising
• product launches
• owned e-commerce and marketing channels

Community & Activation

Own the experience of creators once they join the programme.

That includes improving onboarding, community engagement, creator education, communication, competitions and ongoing activation.

The objective isn’t simply to maintain an active community — it is to create an environment in which creators increasingly produce better content and generate more sales.

Build the System

Create the processes, reporting and operating structure required to manage the creator programme effectively at scale.

We don’t expect the current setup to be the finished answer.

We actively want someone who will come in, identify what should change and build something better.

Who We’re Looking For

There isn’t one exact background required for this role.

However, we are particularly interested in people who have already helped build or operate a successful creator, influencer or TikTok Shop programme for a consumer brand.

Experience in beauty, haircare or another highly creator-led DTC category would be particularly relevant.

You may currently be working in creator growth, influencer marketing, social commerce or TikTok Shop.

More important than the job title is that you understand how to turn creators into a genuine acquisition and revenue channel — and have the commercial mindset to grow into broader channel ownership.

Existing relationships with strong creators would be valuable, but are not essential. You should ideally be able to demonstrate experience with several of the following:

• growing and scaling creator programmes
• TikTok Shop and social commerce
• creator recruitment and activation
• identifying and managing high-performing creators
• affiliate and commission structures
• creator incentives and retention
• UGC and performance content
• using creator programmes to drive measurable revenue
• GMV growth and channel performance
• building processes and systems rather than simply following them

What Success Looks Like — Phase 1

Success means building a creator programme that becomes a meaningful and repeatable growth engine. That means:

• more high-quality creators actively producing content
• stronger creator-generated sales
• a clear pipeline for identifying and developing top performers
• an incentive structure that rewards the right behaviour
• a scalable creator operating system
• a growing library of high-performing UGC
• a larger contribution from creator-led commerce

What Success Looks Like — Phase 2

Success means taking broader ownership of TikTok Shop and driving the channel as a business. That means:

• sustained GMV growth
• clear ownership of channel economics and profitability
• stronger conversion and promotional performance
• better creator and affiliate productivity
• disciplined testing and growth prioritisation
• clear reporting against revenue, margin and growth targets

Why Join

This is an opportunity to take something that already has traction and build the next version of it.

You’ll have direct access to the founder, significant autonomy and the ability to influence both strategy and execution.

The role is deliberately designed to expand.

You will start by building the creator growth engine and, as the channel develops, move toward ownership of the full TikTok Shop P&L and growth strategy.

For the right person, this is a path from creator growth leadership into full channel ownership.

Remote role.

Compensation: up to $160,000 USD annually, including bonuses.